Client – The Vault Home Bar Festival
Industry – Food and Beverage
Work – Performance Marketing

Objective

Drive awareness and generate maximum ticket sales for the Vault Home Bar Festival by targeting highly relevant audiences across multiple channels.

Strategy

• Targeted Audience Segmentation

By analyzing the personality traits, values, and interests of our target ticket buyers, we were able to create highly relevant audience segments.

• Boosting Conversions with Retargeting

Utilized the power of lookalikes & retargeting to remind those who had previously shown interest in the festival but hadn’t yet purchased tickets.

• Hyperlocal Targeting for Last-Minute Push

Leveraging the strength of hyperlocal targeting as the event grew closer.

• Targeted Audience Segmentation

By analyzing the personality traits, values, and interests of our target ticket buyers, we were able to create highly relevant audience segments.

• Boosting Conversions with Retargeting

Utilized the power of lookalikes & retargeting to remind those who had previously shown interest in the festival but hadn’t yet purchased tickets.

• Hyperlocal Targeting for Last-Minute Push

Leveraging the strength of hyperlocal targeting as the event grew closer.

Results

Tickets Sold – 1000+

People Reached – 1,14,00,000+

Clicks Generated – 2,75,000+

The post The Vault Home Bar Festival first appeared on Rafiki | Customer centric marketing for growth oriented brands.

The post The Vault Home Bar Festival appeared first on Rafiki | Customer centric marketing for growth oriented brands.

Client – Uptot
Industry – E-commerce, FMCG
Work – Social Media Marketing, Performance Marketing

Objective

Position Uptot as India’s leading marketplace for preloved baby and kids products while building a trusted community of engaged parents

Strategy

• Building Relatability ; Real moms make the best reel stars – In order to build relatability, we made real moms the stars of our reels – they covered everything from product offerings to parenting tips and tricks and did it with style.
• Providing Value; Give them tips and they will come – Parenting can be a rollercoaster. We strived to establish the brand as a reliable and informative source for everything parents need to know from sleep training to breastfeeding.
• Developing Authority ;Parents always trust an expert – Besides leveraging testimonials, we wanted to showcase our depth of knowledge in the space by regularly providing shopping checklists, buying guides and more to assist parents in their journey of what to buy and sell when.

Results

Followers – 30,000+

Accounts Reached – 60,00,000+

Video Views – 110,000,000+

The post Uptot first appeared on Rafiki | Customer centric marketing for growth oriented brands.

The post Uptot appeared first on Rafiki | Customer centric marketing for growth oriented brands.

Client – Terra Luna
Industry – Fashion
Work – Performance Marketing, Social Media Marketing, Influencer Marketing

Objective

Create authentic, relatable ad content featuring real customers and relevant influencers to highlight the brand’s unique selling proposition, drive interest, and boost sales.

Strategy

• Banked on video content with a human touch- Planned and shot multiple ads where Terra Luna’s passionate founder spoke on the many highlights of the brand’s new collection.
• Turned customers into promoters- Who better to market the brand than Terra Luna’s loyal customers. We launched an ad campaign highlighting real customers across different locations.
• Leveraged influencer content for advertising- We partnered with influencers who aligned with the brand’s personality to create eye-catching content for ad campaigns.

Results 

Video Ads – 3X conversions

Profile Reach – 30X increase

Click Through Rate (CTR) – 4X increase

The post Terra Luna first appeared on Rafiki | Customer centric marketing for growth oriented brands.

The post Terra Luna appeared first on Rafiki | Customer centric marketing for growth oriented brands.

Client – MAIZ
Industry – Food & Beverage
Work – Performance Marketing, Social Media Marketing, Influencer Marketing

Background

As part of ‘The BIG BURRITO FEST’, for one weekend only, Maiz was offering their burritos at Rs.199 across all delivery platforms

Objective

Develop a cohesive, enticing digital campaign aimed at boosting brand awareness and significantly increasing orders for this activation

Execution

Performance Marketing – We leveraged short and crisp videos to create awareness with highly relevant audience cohorts across multiple platforms

Social Media Marketing – Leveraged a mix of content formats to build anticipation, create interest and drive orders from new and existing customers

Influencer Marketing – We collaborated with a strategic mix of micro and macro influencers to spread the word about the Big Burrito Fest

Results

Number of burritos sold – 200% Increase*

Total revenue from burrito sales – 35% Increase*

From all paid marketing activities during the campaign – 16X ROAs (Return on Ad spend)

*Compared to the previous weekend

The post MAIZ first appeared on Rafiki | Customer centric marketing for growth oriented brands.

The post MAIZ appeared first on Rafiki | Customer centric marketing for growth oriented brands.

Client -Eduvacancy
Industry – Education
Work – Performance Marketing, Social Media Marketing

Objective

Build awareness around Eduvacancy as India’s leading job platform for the education sector, generate relevant leads for both job seekers and employers, and drive quality registrations to the website.

Social Media Marketing

Strategy

• Educate

Providing value-adding content focused on helping candidates create a strong job profile.

• Empower

Ensuring the community stays up to date with the latest happenings in the Education Industry.

• Entertain

Building authenticity and relatability with memes, reels and interactive stories to keep audiences engaged.

• Job Specific Targeting

Promoting specific jobs to individuals based on their location and interests with relevant creatives

• Clear, Concise Messaging

Clear and concise messaging to ensure ads resonate with target audiences

• Leveraging Existing Data

Using existing data to serve targeted ads to lookalike audiences

Social Media Marketing Results

Instagram – 30K+ Followers

Linkedin – 50K+ Followers

Visitors to the website from  Social Media platforms – 60K+

Performance Marketing Results

Total Number Of Leads – 1,00,000+

Total Website Registrants – 4,50,000

Best CTR – 8.30%

Cost Per Lead – ₹ 22.65

The post Eduvacancy first appeared on Rafiki | Customer centric marketing for growth oriented brands.

The post Eduvacancy appeared first on Rafiki | Customer centric marketing for growth oriented brands.

Client – The Red Pen
Industry – Education
Work – Social Media Marketing

Objective 

To build a powerful social media presence that positions The Red Pen as India’s top education counseling provider. The goal is to drive relevant inquiries from prospective students looking to study abroad, establishing the brand as the trusted expert in the field.

Strategy

Showcased Team Expertise Through Collaborative Content Creation
Demonstrated the team’s expertise and experience by incorporating team members in the content creation process.

Built an Engaged Online Community with Value-Driven Content
Cultivated an engaged online community by consistently delivering value-adding content.

Aligned Content Strategy with Clear Goals and Objectives
Developed and implemented strategic content buckets that aligned with preset content goals.

Created Platform-Specific, Targeted Content for Maximum Impact
Crafted platform-specific, highly relevant content, focusing on different programs for different social media platforms.

Results

Follower Growth – 93%

Engagement – 860%

Reach – 674%

Total Interactions – 435%

The post The Red Pen first appeared on Rafiki | Customer centric marketing for growth oriented brands.

The post The Red Pen appeared first on Rafiki | Customer centric marketing for growth oriented brands.

Client – Oral-B
Industry – E-Commerce, FMCG
Work – Performance Marketing

Background

Oral-B faced challenges with limited awareness of its electric toothbrushes in the market. Sales primarily occurred through third-party websites, resulting in a lack of direct customer information. This made it difficult to engage build a strong brand presence, hindering sales growth.

Objective

We were tasked with crafting a strategic approach to drive new customer acquisition, boost retention, and elevate D2C sales for Oral-B. Through targeted campaigns, we aimed to enhance brand recognition, highlight the unique benefits of Oral-B toothbrushes, and encourage trial while fostering loyalty among existing customers.

Strategy

Audience Definition

By utilizing psychographic and behavioral profiling, we crafted distinctive buyer personas that transcended conventional audience definitions. This innovative approach not only made our audiences unique but also significantly more cost-effective

Targeted Advertising

We aligned bespoke ad creatives with precise audience segments on relevant channels

Segmentation For Precision

Our strategy centered on customer segmentation, enabling tailored marketing campaigns and product offerings that catered to specific consumer demographics and needs. This approach maximized our sales potential

Results

Purchases – 17k+

ROAS – 5X

Growth In Searches – 209%

The post Oral-B first appeared on Rafiki | Customer centric marketing for growth oriented brands.

The post Oral-B appeared first on Rafiki | Customer centric marketing for growth oriented brands.

Client – The Good Life Company Co.
Industry – E-Commerce, FMCG
Work – Performance Marketing

Objective

We were tasked with  developing a targeted advertising strategy that would address TGL Co.’s inconsistent online sales and effectively boost their revenue through engaging and innovative campaigns.

Strategy

Transforming the creative strategy
Shifting the brand’s ad content approach from static to dynamic formats. We tested out a variety of eye-catching templates and customized messaging options to better resonate with target audiences

Developing ROAS focused campaigns
We executed campaigns designed to bring in a set Return on Ad Spend (ROAS) which led to a consistent number of conversions week on week

Driving Quality Traffic
By targeting to specific buyer personas and effectively using remarketing data, we directed high quality traffic to the website to increase conversion rates.

Investing in occasion specific advertising
We developed thoughtful campaigns around specific festivals and occasions including Valentine’s Day and Mother’s Day to increase the Average Order Value (AOV)

Results

Orders – 118% increase

Add to Carts – 135% increase

Website conversion rate – 160% increase

Revenue – 90% increase

The post The Good Life Company Co. first appeared on Rafiki | Customer centric marketing for growth oriented brands.

The post The Good Life Company Co. appeared first on Rafiki | Customer centric marketing for growth oriented brands.

Client – Belgian Waffle Co.
Industry – Food & Beverage
Work – Performance Marketing

Background

On account of National Waffle Day, Belgian Waffle Co was offering a special one-day offer: ANY waffle available for just Rs.100 when you visited one of their outlets.

Objective

We were tasked with leveraging digital channels to generate significant buzz and awareness for this activation, driving foot traffic to over 300 outlets across India on the event day.

Strategy

Localized Approach
Driving highly relevant audiences by creating targeting radiuses around the specific pin codes of the
multiple outlet locations

Activating Relevant Channels
Owing to the relevance of this offer for college students, we effectively integrated Snapchat into the
marketing strategy

Leveraging Consumer Psychology in audience creation
Creating specific buyer personas to better reach and communicate with varied target audiences

Capitalizing on Video Content
Using the undeniable power of short, impactful video ad content to win and hold consumer attention

Results

Highest Single Day Sales Spike Seen in The Belgian Waffle Co’s History – 2,00,00,000+

Impressions – 27000+

Ad Shares – 7%

The post Belgian Waffle Co. first appeared on Rafiki | Customer centric marketing for growth oriented brands.

The post Belgian Waffle Co. appeared first on Rafiki | Customer centric marketing for growth oriented brands.