Rafiki’s data-driven, customer-centric approach to marketing means we place the customer at the centre of our clients’ marketing strategy. We believe there is no ‘average’ customer. Acknowledging customers have different tastes and preferences enables us to move beyond the one-size-fits-all marketing approach. We like to think of customers less as one time buyers and more as users with an ongoing relationship with a brand.
Customers as an afterthought
Customers at the center
At Rafiki we are redefining what successful marketing looks like. While the traditional marketing funnel produces customers, it doesn’t account for how these customers can help you grow. We look beyond initial acquisition into engaging with and delighting customers to not only encourage repeat business but to also nurture existing customers into promoters of your brand. This is represented by the customer-centric flywheel where promoters play a key role in acquiring new customers through the power of word of mouth.
Our systematic process ensures we develop a marketing strategy that resonates with your target
audience and creates engaged customers.
Creating A Tailor
Made Plan &
As a multi-faceted marketing company, we combine the power of relevant marketing channels to deliver innovative
and customer-centric marketing solutions that achieve spectacular results.
At Rafiki, we strive to establish our relationship with our clients as partners rather than service providers.
We serve as an extension of your brand, working tirelessly towards achieving set goals and exceeding expectations.