Social Media Marketing

Social Media marketing must focus on attracting new consumers and engaging with existing customers through the
provision of relevant, valuable and entertaining content. At Rafiki, we value building an online community around
brands through a well thought-out social media strategy that takes into account your target audience’s needs,
interests and opinions. Putting your customers first means facilitating an open line of communication between your
social media community and your brand.

Rafiki’s social media marketing process

Selecting the right
social channels

Determing social key
performance indicators

Finding the right
tone and voice

Developing & executing
social media strategy

Social media
monitoring & listening

Measuring social
return on investment

Through social media marketing, Rafiki ensures to weave in a brand story that resonates with your target audience.
We are dedicated to creating consistently creative campaigns that have a clear objective and a defined path to
delighting your brand’s social media audience.

Get In Touch With Us

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