Email marketing is an incredibly effective way to both communicate and re-engage with your audience as well as facilitate the path through the marketing and sales funnel, turning strangers into delighted customers.
Some of the ways Rafiki utilize email marketing for our clients:
Promote New Products,
Offers, Sales & Events
Follow-up on Orders
and Receive Feedback
Re-engage with
Customer Base
Nurture Leads into
Customers
Email serves as a valuable channel as it enables brands to create individual messages using personalization
and segmentation. When it comes to email marketing we believe it is essential to deliver the right message to
the right person at the right time. We utilize the power of customer data to tailor content to the needs and
buying behavior of different target audiences.
Consumers desire less promotion and more relevant and valuable information. Considerable thought goes into
our email marketing strategy to ensure we deliver great content in the relevant context.
Plan
Design &
Optimize
Segment &
Personalize
Split A/B
Testing
Deliver
Measure &
Improve