06 Dec Oral B

Industry – E-Commerce, FMCG

Work – Performance Marketing

Title – How we helped Oral-B dominate the eclectic toothbrush market

Background – Oral-B faced challenges with limited awareness of its electric toothbrushes in the market. Sales primarily occurred through third-party websites, resulting in a lack of direct customer information. This made it difficult to engage build a strong brand presence, hindering sales growth.

Objective – We were tasked with crafting a strategic approach to drive new customer acquisition, boost retention, and elevate D2C sales for Oral-B. Through targeted campaigns, we aimed to enhance brand recognition, highlight the unique benefits of Oral-B toothbrushes, and encourage trial while fostering loyalty among existing customers.

Strategy

Audience Definition

By utilizing psychographic and behavioral profiling, we crafted distinctive buyer personas that transcended conventional audience definitions. This innovative approach not only made our audiences unique but also significantly more cost-effective

Targeted Advertising

We aligned bespoke ad creatives with precise audience segments on relevant channels

Segmentation For Precision

Our strategy centered on customer segmentation, enabling tailored marketing campaigns and product offerings that catered to specific consumer demographics and needs. This approach maximized our sales potential

Results

Purchases – 17k+

ROAS – 5X

Growth In Searches – 209%