06 Dec Edu Vacancy

Industry – Education

Work – Performance Marketing, Social Media Marketing

Title – How we helped India’s first job platform for the education sector create a major digital footprint.

Objective – Build awareness around Eduvacancy as India’s leading job platform for the education sector, generate relevant leads for both job seekers and employers, and drive quality registrations to the website.

Social Media Marketing

Strategy

• Educate

Providing value-adding content focused on helping candidates create a strong job profile.

• Empower

Ensuring the community stays up to date with the latest happenings in the Education Industry.

• Entertain

Building authenticity and relatability with memes, reels and interactive stories to keep audiences engaged.

• Job Specific Targeting

Promoting specific jobs to individuals based on their location and interests with relevant creatives

• Clear, Concise Messaging

Clear and concise messaging to ensure ads resonate with target audiences

• Leveraging Existing Data

Using existing data to serve targeted ads to lookalike audiences

Social Media Marketing
Results

Instagram – 30K+ Followers

Linkedin – 50K+ Followers

Visitors to the website from  Social Media platforms – 60K+

Performance Marketing
Results

Total Number Of Leads – 1,00,000+

Total Website Registrants – 4,50,000

Best CTR – 8.30%

Cost Per Lead – ₹ 22.65