06 Dec Terra Luna

How we marketed real people to the right people for Terra Luna

Client – Terra Luna
Industry – Fashion
Work – Performance Marketing, Social Media Marketing, Influencer Marketing

Objective

Create authentic, relatable ad content featuring real customers and relevant influencers to highlight the brand’s unique selling proposition, drive interest, and boost sales.

Strategy

• Banked on video content with a human touch- Planned and shot multiple ads where Terra Luna’s passionate founder spoke on the many highlights of the brand’s new collection.
• Turned customers into promoters- Who better to market the brand than Terra Luna’s loyal customers. We launched an ad campaign highlighting real customers across different locations.
• Leveraged influencer content for advertising- We partnered with influencers who aligned with the brand’s personality to create eye-catching content for ad campaigns.

Results 

Video Ads – 3X conversions

Profile Reach – 30X increase

Click Through Rate (CTR) – 4X increase