06 Dec Uptot

Industry – E-commerce, FMCG

Work – Social Media Marketing, Performance Marketing

Title – How we helped Uptot build a thriving community of 30K+ PARENTS in a year

Objective – Position Uptot as India’s leading marketplace for preloved baby and kids products while building a trusted community of engaged parents

Strategy

• Building Relatability ; Real moms make the best reel stars – In order to build relatability, we made real moms the stars of our reels – they covered everything from product offerings to parenting tips and tricks and did it with style.
• Providing Value; Give them tips and they will come – Parenting can be a rollercoaster. We strived to establish the brand as a reliable and informative source for everything parents need to know from sleep training to breastfeeding.
• Developing Authority ;Parents always trust an expert – Besides leveraging testimonials, we wanted to showcase our depth of knowledge in the space by regularly providing shopping checklists, buying guides and more to assist parents in their journey of what to buy and sell when.

Results

Followers – 30,000+

Accounts Reached – 60,00,000+

Video Views – 110,000,000+