06 Dec The Vault Home Bar Festival

Industry – Food and Beverage

Work – Performance Marketing

Title – How we helped make the first Home Bar Festival a hit.

Objective – Drive awareness and generate maximum ticket sales for the Vault Home Bar Festival by targeting highly relevant audiences across multiple channels.

Strategy

• Targeted Audience Segmentation

By analyzing the personality traits, values, and interests of our target ticket buyers, we were able to create highly relevant audience segments.

• Boosting Conversions with Retargeting

Utilized the power of lookalikes & retargeting to remind those who had previously shown interest in the festival but hadn’t yet purchased tickets.

• Hyperlocal Targeting for Last-Minute Push

Leveraging the strength of hyperlocal targeting as the event grew closer.

• Targeted Audience Segmentation

By analyzing the personality traits, values, and interests of our target ticket buyers, we were able to create highly relevant audience segments.

• Boosting Conversions with Retargeting

Utilized the power of lookalikes & retargeting to remind those who had previously shown interest in the festival but hadn’t yet purchased tickets.

• Hyperlocal Targeting for Last-Minute Push

Leveraging the strength of hyperlocal targeting as the event grew closer.

Results

Tickets Sold – 1000+

People Reached – 1,14,00,000+

Clicks Generated – 2,75,000+