06 Dec Belgian Waffle Co

Industry – Food & Beverage
Work – Performance Marketing
Title – How we helped make The Belgian Waffle Co’s National Waffle Day a country-wide sensation
Background – On account of National Waffle Day, Belgian Waffle Co was offering a special one-day offer: ANY waffle available for just Rs.100 when you visited one of their outlets
Objective – We were tasked with leveraging digital channels to generate significant buzz and awareness for this activation, driving foot traffic to over 300 outlets across India on the event day.
Results
Highest Single Day Sales Spike Seen in The Belgian Waffle Co’s
History – 2,00,00,000+
Impressions – 27000+
Ad Shares – 7%