06 Dec Belgian Waffle Co.

How we helped make The Belgian Waffle Co’s National Waffle Day a country-wide sensation

Client – Belgian Waffle Co.
Industry – Food & Beverage
Work – Performance Marketing

Background

On account of National Waffle Day, Belgian Waffle Co was offering a special one-day offer: ANY waffle available for just Rs.100 when you visited one of their outlets.

Objective

We were tasked with leveraging digital channels to generate significant buzz and awareness for this activation, driving foot traffic to over 300 outlets across India on the event day.

Strategy

Localized Approach
Driving highly relevant audiences by creating targeting radiuses around the specific pin codes of the
multiple outlet locations

Activating Relevant Channels
Owing to the relevance of this offer for college students, we effectively integrated Snapchat into the
marketing strategy

Leveraging Consumer Psychology in audience creation
Creating specific buyer personas to better reach and communicate with varied target audiences

Capitalizing on Video Content
Using the undeniable power of short, impactful video ad content to win and hold consumer attention

Results

Highest Single Day Sales Spike Seen in The Belgian Waffle Co’s History – 2,00,00,000+

Impressions – 27000+

Ad Shares – 7%