06 Dec MAIZ

How we helped Maiz achieve 3X burrito orders

Client – MAIZ
Industry – Food & Beverage
Work – Performance Marketing, Social Media Marketing, Influencer Marketing

Background

As part of ‘The BIG BURRITO FEST’, for one weekend only, Maiz was offering their burritos at Rs.199 across all delivery platforms

Objective

Develop a cohesive, enticing digital campaign aimed at boosting brand awareness and significantly increasing orders for this activation

Execution

Performance Marketing – We leveraged short and crisp videos to create awareness with highly relevant audience cohorts across multiple platforms

Social Media Marketing – Leveraged a mix of content formats to build anticipation, create interest and drive orders from new and existing customers

Influencer Marketing – We collaborated with a strategic mix of micro and macro influencers to spread the word about the Big Burrito Fest

Results

Number of burritos sold – 200% Increase*

Total revenue from burrito sales – 35% Increase*

From all paid marketing activities during the campaign – 16X ROAs (Return on Ad spend)

*Compared to the previous weekend