06 Dec MAIZ

Industry – Food & Beverage

Work – Performance Marketing, Social Media Marketing, Influencer Marketing

Title – How we helped Maiz achieve 3X burrito orders

Background – As part of ‘The BIG BURRITO FEST’, for one weekend only, Maiz was offering their burritos at Rs.199 across all delivery platforms

Objective – Develop a cohesive, enticing digital campaign aimed at boosting brand awareness and significantly increasing orders for this activation

Execution

Performance Marketing – We leveraged short and crisp videos to create awareness with highly relevant audience cohorts across multiple platforms

Social Media Marketing – Leveraged a mix of content formats to build anticipation, create interest and drive orders from new and existing customers

Influencer Marketing – We collaborated with a strategic mix of micro and macro influencers to spread the word about the Big Burrito Fest

Results

• Number of burritos sold – 200% Increase*
• Total revenue from burrito sales – 35% Increase*
• From all paid marketing activities during the campaign – 16X ROAs (Return on Ad spend)

*Compared to the previous weekend