06 Dec Terra Luna

Posted at 11:49h in Our Work by

Industry – Fashion

Work – Performance Marketing, Social Media Marketing, Influencer Marketing

Title – How we marketed real people to the right people for Terra Luna

Objective – Create authentic, relatable ad content featuring real customers and relevant influencers to highlight the brand’s unique selling proposition, drive interest, and boost sales.

Strategy

  • Banked on video content with a human touch- Planned and shot multiple ads where Terra Luna’s passionate founder spoke on the many highlights of the brand’s new collection.
  • Turned customers into promoters- Who better to market the brand than Terra Luna’s loyal customers. We launched an ad campaign highlighting real customers across different locations.
  • Leveraged influencer content for advertising- We partnered with influencers who aligned with the brand’s personality to create eye-catching content for ad campaigns.

Results 

Video Ads – 3X conversions

Profile Reach – 30X increase

Click Through Rate (CTR) – 4X increase

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