06 Dec The Good Life Company Co.

Industry – E-Commerce, FMCG

Work – Performance Marketing

Title – How we helped TGL Co. double their revenue with a TEA-rrific ads strategy

Objective – We were tasked with  developing a targeted advertising strategy that would address TGL Co.’s inconsistent online sales and effectively boost their revenue through engaging and innovative campaigns.

Strategy

Transforming the creative strategy

Shifting the brand’s ad content approach from static to dynamic formats. We tested out a variety of eye-catching templates and customized messaging options to better resonate with target audiences

Developing ROAS focused campaigns

We executed campaigns designed to bring in a set Return on Ad Spend (ROAS) which led to a consistent number of conversions week on week

Driving Quality Traffic

By targeting to specific buyer personas and effectively using remarketing data, we directed high quality traffic to the website to increase conversion rates.

Investing in occasion specific advertising

We developed thoughtful campaigns around specific festivals and occasions including Valentine’s Day and Mother’s Day to increase the Average Order Value (AOV)

Results

Orders – 118% increase

Add to Carts – 135% increase

Website conversion rate – 160% increase

Revenue – 90% increase