06 Dec The Red Pen

Industry – Education

Work – Social Media Marketing

Title – How we helped The Red Pen become India’s leading education counseling company

Objective – To build a powerful social media presence that positions The Red Pen as India’s top education counseling provider. The goal is to drive relevant inquiries from prospective students looking to study abroad, establishing the brand as the trusted expert in the field.

Strategy

Showcased Team Expertise Through Collaborative Content Creation
Demonstrated the team’s expertise and experience by incorporating team members in the content creation process.

Built an Engaged Online Community with Value-Driven Content
Cultivated an engaged online community by consistently delivering value-adding content.

Aligned Content Strategy with Clear Goals and Objectives
Developed and implemented strategic content buckets that aligned with preset content goals.

Created Platform-Specific, Targeted Content for Maximum Impact
Crafted platform-specific, highly relevant content, focusing on different programs for different social media platforms.

Results

Follower Growth – 93%

Engagement – 860%

Reach – 674%

Total Interactions – 435%