Paid advertising provides a great opportunity to effectively reach your target audience and measure the return
on investment for your marketing efforts. As consumers grow tired of the numerous advertisements they see – it is
vital to show ads that are hyper-relevant to your target audience. RAFIKI specializes in pay-per-click marketing
across the following channels and ad networks
Google Ads
YouTube
Amazon
At RAFIKI, the Paid Advertising campaigns we create always take into account the goal of your marketing
campaign as well as the needs of your potential customers. We carry out in-depth customer evaluation
and targeting research exercises, before creating our campaigns. Beyond campaign creation, we utilize
the valuable data collected through our paid advertising efforts to optimize and analyze our clients’ daily
performance, ensuring your money is being spent in the most cost-effective manner.
Targeting
Research
Ad Creation
Landing Page &
Website Optimization
Conversion
Tracking
Daily Optimization
& Management
Measuring Return
On Investment
1.
Targeting Research
Rafiki Conducts
In-depth research for
each paid channel to
find the best targeting
for your business.
e.g keyword research
2.
Ad Creation
Rafiki uses competitive
research & industry best
practices to create high
quality & relevant ads.
3.
Website Optimization
At Rafiki, we understand
the importance of
landing pages. Landing
pages and websites are
optimized keeping your
customer’s experience
in mind.
4.
Conversion Tracking
Rafiki believes in
tracking every action.
The required code is
implemented & actions
are tracked.
5.
Campaign Launch
After we confirm that
all items on the launch
checklist are ready to
go. We launch the
campaigns!
6.
Monitor & Optimize
Rafiki monitors all
campaigns daily. We are
always finding ways to
optimize and enhance
our campaigns.
