Why is customer retention critical to your brand’s success? Simply put - the cost of acquiring new customers is much higher than retaining existing ones. Furthermore, customer retention increases your customers’ lifetime value and boosts your revenue. Now that we know why retention is important, let's...
Opening this weekend, Avengers: Endgame is a culmination of eleven years and a 22-film story of the Marvel Cinematic Universe (MCU). Endgame is projected to make a whopping $850 million in its opening weekend at the global box office. This got us thinking, how did...
A definitive investigation into whether our offline conversations influence the ads we are served online. We’ve all experienced it. The eeriness of seeing hyper-relevant ads on Facebook, Instagram and Google that coincide with our daily conversations. At times it can be subtle, you complain about not...
Paid Search? Search Engine Marketing? PPC Marketing? Where do we start? As consumers become less receptive to passive ads, search marketing is becoming an increasingly popular channel for businesses to reach their target audience. The logic is simple; you can show your ad to a potential...
Rafiki leveraged the power of search data to understand what consumers are searching for leading up to India's biggest festival - Diwali. Check out some fascinating insights in our infographic! Download The PDF: Diwali Search Data...
Rafiki surveyed 40 business owners across India to understand their marketing mindset. We sought to gain insight into everything from their business goals for the new year to the challenges they encounter in growing their brands effectively. We decided to apply our survey findings to...